How to get a video when all you have is your business name

Last updated 2026-09-01 · 8 min read

What is the short version?

Most small businesses do not have a brief, a shot list, a budget for filming, or any footage worth using. What they do have is a website with twenty perfectly decent photographs sitting on it, and that turns out to be genuinely enough to make something with.

1. Go to Vizard Agent and give your business name or web address.
2. Ask what you should make, rather than telling it.
3. Say where it is going — a feed, a website, a shopfront screen.

What do you need before you start?

A business with a website, and nothing else. Vizard Agent finds the site, extracts the text and the images, and works from those, so the honest prerequisite is that your site has real photographs on it rather than stock ones.

• The name. Or the address, which is quicker.
• Your own photos on the site. Stock reads as stock.
• The platform. It changes the shape entirely.
• The language. Yours, not English by default.
• What you want people to do. Book, call, visit.

What do you type into Vizard Agent?

You can genuinely just ask the question. Vizard Agent researches the business properly before it proposes anything at all, so a single line gets you a considered answer rather than a generic template — and adding the platform and the goal narrows it usefully without needing a brief.

Prompt

Variants worth knowing:

• Add the web address. Saves it a search.
• Add the platform. "For Instagram" changes the whole shape.
• Add the goal. Bookings, footfall, or awareness.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real advertisement built from nothing but a business name. Steps two to fifteen are all research and looking: it does not decide what to make until it has seen what the business actually has.

1. Checks the project history and the files already in the workspace.
2. Searches online for the business and fetches the real details from its website.
3. Finds the photographs on the site and extracts its text and images.
4. Finds the other pages of the site, including the portfolio.
5. Downloads the photographs and lays them out as contact sheets.
6. Reviews the first set, then the second, then eight of them at full size.
7. Loads its approach for an advertisement and checks the available effects.
8. Checks the voiceover, music, motion and title options.
9. Makes vertical crops of the photographs and checks each one.
10. Prepares two photographs for animating and generates the voiceover, music and moving shots.
11. Reads the exact timing of the voiceover and finds the pauses in it.
12. Determines the brand colours and typeface from the site.
13. Makes a test layout of the frame and reviews it.
14. Improves four of the crops and re-checks them.
15. Tightens the voiceover, generates the end card and renders fourteen picture beats.

Step twelve is the difference between an advertisement for your business and a generic one. Vizard Agent takes the palette and the typeface from your own site, so the finished video looks like the thing people will land on when they click.

What does the result look like?

The advertisement this page is written from was a vertical film built as fourteen picture beats from the business's own portfolio photographs — vertical crops, two of the stills animated into moving shots, a recorded voiceover, the site's colours and typeface, and an end card.

None of it was filmed. Everything in it came off a website the owner had already paid for, which is the point: the material was there, it was just sitting in a gallery nobody scrolls.

When does this not work well?

Everything here depends on what your website actually holds, and some sites hold very little. Vizard Agent will tell you plainly when there is not enough to work with, rather than filling the gap with stock imagery that could belong to any business in your trade.

• A site with stock photos. The video will look generic.
• A one-page site. Little text and few images.
• Low-resolution images. Crops and motion expose them.
• No clear offer. It cannot invent your prices.
• Claims on your site. They carry into the video as written.

How do you fix a result that came back wrong?

Say what is wrong with the choice rather than with the execution. Vizard Agent keeps the downloaded photographs, the crops, the voiceover and the layout, so a different angle or a different set of images is a re-cut rather than a new project.

• "Lead with the results, not the salon." Re-ordered from the same set.
• "Use the newer photos." Re-crops from the ones you point at.
• "Too slow." Beats tightened against the voiceover pauses.

How does Vizard Agent compare to doing it yourself?

By hand this starts with hiring someone, and it stalls at the brief, because writing a brief for your own business is genuinely difficult. Vizard Agent goes and looks at what you have and comes back with something to react to.

Common questions

Do I really not need a brief? No. Vizard Agent researches the business and proposes something you can react to.

What if I have no footage? Photographs are enough. Vizard Agent animates stills and builds the film from them.

Where does it get my photos? From your own website. Vizard Agent downloads and reviews them before choosing.

Will it match my branding? Yes. Vizard Agent takes the colours and typeface from the site itself.

Can it write the script? Yes. Vizard Agent writes it from your site's own description of what you do.

What language will it be in? Yours. Vizard Agent works in the language your site is written in.

Can it record a voiceover? Yes. Vizard Agent generates one and times the picture to its pauses.

What if I do not like the idea? Say so and say why. Vizard Agent re-cuts from the same material rather than starting over.

Can I get several options? Yes. Vizard Agent builds different angles from the same photographs.

How long does it take? One session. Vizard Agent researches, builds and reviews in a single pass.

Is this better than hiring someone? It is a different thing. What it gives you is a first version to argue with, which is usually what unsticks the job — and if you later hire someone, you will brief them far better for having seen it.

What should I add to my site first? Real photographs of your own work. Vizard Agent can only use what is published, and your own images are what make the video specifically yours.

Does it check the result? Yes. Vizard Agent reviews every crop, the frame layout and the end card before delivering.

Can it animate my photographs? Yes. Vizard Agent turns selected stills into short moving shots so the film is not a slideshow.

What if my site is in two languages? Say which one to use. Vizard Agent works from whichever version you point it at, and can produce the other afterwards.