How to make a launch teaser for a live show

Last updated 2026-08-30 · 7 min read

What is the short version?

A teaser for a show that has not happened is a different job from a recap of one that has. There is no footage of the event, so the reel is built from what you have done before, and it has to end with a date, a place and a way to buy.

1. Go to Vizard Agent and upload clips of your past performances.
2. Give the show details — title, date, venue, ticket link.
3. Say it is a launch teaser rather than a recap.

What do you need before you start?

Performance clips and the booking details. Vizard Agent will read the ticketing page itself to confirm the specifics, which matters because the date and venue on a poster and the ones on the listing are not always the same thing.

• The clips. Four is plenty, any orientation.
• The show. Title, format, what it blends.
• The details. Date, venue, city.
• The listing. So the facts can be checked.
• Past promos. For the look you already have.

What do you type into Vizard Agent?

Say the show details and point at the listing. Vizard Agent treats the listing as the authority on the facts, and pointing at your earlier promos is what stops the teaser looking like it belongs to somebody else's show.

Prompt

Variants worth knowing:

• A title treatment carried over. Italics, capitals, whatever you already use.
• Several performance modes. Poetry, standup and song in one reel.
• The end card as the point. Date, venue and where to book.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real launch teaser for an upcoming solo show. The step that keeps the reel accurate is the seventeenth: rather than trusting the brief, it went to the ticketing page and read the details there.

1. Reads the past project files and finals and checks the workspace.
2. Loads the trailer playbook and probes all four uploaded videos.
3. Extracts sample frames from every clip and tiles them into contact sheets.
4. Logs the shots in all four videos and reviews each one by eye.
5. Reviews the vertical performance frames, the small clips, the song video and the landscape clip.
6. Transcribes everything — the anthem, the poetry, the standup and the reference material.
7. Pulls the previous promo and the brand images and searches for the show's details.
8. Builds a promo sheet and brand thumbnails from what it found.
9. Fetches the show details from the ticketing listing, reviews the previous promo's frames and every brand image, then cuts the teaser.

Step 9 is the one that protects you. A teaser with the wrong date on it is worse than no teaser, and checking the listing rather than the brief is how that error gets caught before it is published.

What does the result look like?

From the run this page is written from, probed on the delivered file: 396x858, HEVC, 60fps, 23.63 seconds, AAC audio. Vertical at the source clips' own size, twenty-four seconds, cut from four performances in different formats, styled to match the previous promo and closing on the date, the venue and where to book.

Twenty-four seconds is the right length for a teaser. Long enough to show three sides of a performer, short enough that the end card arrives before anyone has decided to scroll.

When does this not work well?

A teaser is built entirely out of material that already exists, and if the performance clips are poor there is simply nothing else for Vizard Agent to show. These are the cases where the footage rather than the edit sets the ceiling.

• Poor recordings show. Phone audio from a back-of-room clip is what it is.
• No past footage means no teaser. A first show has nothing to draw on.
• Details change. Venues move dates; the listing has to be current.
• Small source files stay small. The frame size is the clips' own.
• Claims about the show are yours. What you promise the audience is your responsibility.

How do you fix a result that came back wrong?

Say which clip or which fact is wrong. Vizard Agent keeps the shot logs, all the transcripts, the brand images and the fetched listing details, so the end card can be corrected or a performance swapped without rebuilding the reel.

• "Wrong venue on the card." Re-fetched from the listing and re-rendered.
• "Use the poetry clip instead." Swapped from the shot logs already built.
• "It does not look like my other promos." Restyled from the previous promo's frames.

How does Vizard Agent compare to doing it yourself?

By hand this means going through four recordings for the moments that represent you, matching a look you built months ago, and typing the booking details from memory. Those details typed from memory are exactly where the costly mistakes live.

Common questions

How many clips do I need? Four worked here. Enough for Vizard Agent to show the different things the show contains.

Can Vizard Agent use clips in different orientations? Yes. Vizard Agent logged vertical, small vertical and landscape clips together on this run.

Where does it get the show details? From the listing you point it at. Vizard Agent treats that as the authority over the brief.

Will it match my existing promos? Yes, if you point at them. Vizard Agent reads their frames and brand images first.

How long should a teaser be? Around twenty to thirty seconds. Vizard Agent ends it on the booking details.

Why check the ticketing page instead of trusting the brief? Because dates and venues change after a brief is written, and a teaser that goes out with the wrong date does active damage. The listing is the version the audience will actually see.

Can it handle several performance styles? Yes. Vizard Agent cut comedy, poetry and song into one reel here.

Do I need a poster? No, but supplying one gives Vizard Agent the title treatment to carry over.

Can I get a widescreen version too? Yes. Vizard Agent builds it from the same shot logs and selections.

How far ahead should a teaser go out? Weeks rather than days, and often more than once. Vizard Agent can cut a second version from the same shot logs closer to the date, so the reminder does not simply repeat the announcement.

Should the teaser show the whole act? No. Vizard Agent picks moments that suggest what the show is rather than delivering any of it, because a teaser that gives away a bit will not sell a ticket to the rest.

Does Vizard Agent check the finished teaser? Yes. It reviews the cut and the end card details before delivery.