How to make a product ad that is both quirky and informative
Upload your product clips to Vizard Agent and ask for an ad that is funny and useful at the same time. It opens every clip at several points in its running time, looks at each of those frames, and finds the moments that carry the joke and the information before it cuts anything.
What do you type into Vizard Agent?
Name both registers in the same sentence. Vizard Agent reads that as a constraint to hold rather than a mood to aim at, and looks through your footage for the shots that can carry each half. Upload every clip, unsorted, and say what must be stated and how far the humour can go before it stops selling.
Prompt
What does Vizard Agent actually do?
Funny wants surprise and speed; informative wants clarity and time. An ad that does both has to earn the joke out of the product itself, which means knowing what's in every clip. A first frame tells you what a clip is, and a frame at eighty seconds tells you whether there's something funny in it. In the session behind this article it:
- Loaded its product-ad playbook and the project's history, then downloaded and probed all eight product clips.
- Extracted sample frames from every clip, seeking to specific times rather than taking each clip's start.
- Opened the first and middle frames of clips one, two and three, and kept going through clip three at twenty, forty, sixty and eighty seconds.
- Worked through clips four, five and six the same way, more than twenty frames in all before deciding anything about the cut.
- Built the cut from the moments it actually saw, delivering 31.93 seconds at 1080x1920 with the humour coming from the footage rather than a voiceover joking over the top.
When does this not work well?
Humour is the least portable thing in advertising. Vizard Agent finds the odd moments genuinely in your footage, but whether they're funny to your audience is your call, and if nothing odd happens on camera the joke ends up bolted on. A quirky ad reads as homemade, the informative half is regulated like any ad, and humour doesn't translate between markets.
Common questions
Do I need to trim them first? No. Vizard Agent looks through the full length of every clip rather than at the opening.
Can I get a serious version too? Yes, and it's worth asking. Vizard Agent re-cuts from the same material, and the straight cut is sometimes the stronger ad.
Will it invent a joke? Vizard Agent works from what's actually in your footage. Humour bolted on from outside is what makes these ads feel forced.