How to make a product ad that is both quirky and informative

Last updated 2026-08-18 · 6 min read

What is the short version?

Quirky and informative pull in opposite directions. Funny wants surprise and speed; informative wants clarity and time. An ad that does both has to earn the joke out of the product itself rather than bolting humour onto a spec list, and that means knowing exactly what is in every clip you filmed.

1. Go to Vizard Agent and upload all the product footage.
2. Ask for an ad that is quirky and informative, in those words.
3. Say the length, the feed and anything the ad has to state.

What do you need before you start?

The footage and the two registers. Vizard Agent finds the usable moments itself by looking through your clips, and what only you can supply is the tension the ad has to hold: which facts must land, and how far the humour is allowed to go before it stops selling anything.

• Every clip. Eight is a normal number. Unsorted is fine and expected.
• What the product does. In plain words, the way you would tell a friend.
• What must be stated. A price, a feature, a claim. These are the informative half.
• How far the humour goes. Gentle and dry, or properly silly. Say which.
• The length and feed. Thirty seconds vertical is the working shape.

What do you type into Vizard Agent?

Name both registers in the same sentence. Vizard Agent reads that as a constraint to hold rather than a mood to aim at, and it will look through your footage specifically for the shots that can carry each half rather than treating all the clips as interchangeable.

Prompt

Variants worth knowing:

• Lead with the joke. Say so; opening funny and paying off with the facts is a different structure.
• One fact only. An ad that states a single thing lands harder than one that lists five.
• A straight version too. Ask for both and compare; the straight cut is often the better ad.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real product ad. What stands out is how much of the run is simply looking: more than twenty frames pulled from eight clips, each one opened and examined before a single decision about the cut was made.

1. Loads the product-ad playbook and the project's history.
2. Downloads and probes all eight product clips.
3. Extracts sample frames from every clip.
4. Seek-extracts frames from the first two clips at specific times rather than at the start.
5. Does the same for the remaining clips.
6. Opens the first and middle frame of clip one, then clip two, then clip three.
7. Keeps going through clip three at twenty, forty, sixty and eighty seconds.
8. Works through clips four, five and six the same way, several frames each.
9. Builds the cut from the moments it actually saw, rather than from where the clips happen to begin.

Steps 6 to 8 are the unglamorous ones that decide the ad. A first frame tells you what a clip is; a frame at eighty seconds tells you whether there is something funny in it. Vizard Agent went looking rather than trusting the thumbnail.

What does the result look like?

From the run this page is written from, probed on the delivered file: 1080x1920, H.264, 30fps, 31.93 seconds, AAC audio. Vertical, thirty-two seconds, cut from eight uploaded clips with the humour coming out of the footage itself rather than from a voiceover joking over the top.

Thirty seconds is about eight cuts. That is enough for two or three funny beats and one clear statement about the product, which is the ratio this format needs. More facts crowd out the joke; more jokes and nobody remembers what is being sold.

When does this not work well?

Humour is the least portable thing in advertising, and it is the thing this format is built on. Vizard Agent finds the odd, surprising moments that are genuinely present in your footage, and whether those moments are funny to your particular audience is a judgement that does not transfer from anyone else.

• The joke has to be in the footage. If nothing odd happens on camera, the humour ends up bolted on.
• Funny and expensive rarely coexist. A quirky ad reads as homemade, which suits some products and undercuts others.
• Claims are still claims. The informative half is regulated exactly like any other advertisement.
• Humour does not translate. A cut that works in one market can land flat or badly in another.
• A straight ad is often better. Ask Vizard Agent for both versions before you commit to the funny one.
• The product still has to be visible. A joke that obscures what is being sold is a sketch rather than an advertisement.

How do you fix a result that came back wrong?

Say which beat. Vizard Agent keeps every clip, the frames it examined and the cut it built, so pulling the humour back or swapping in a different moment is a re-cut against footage it has already looked through rather than a fresh pass over eight files.

• "Too silly for this product." A drier cut from the same clips.
• "Use the bit at eighty seconds." Vizard Agent has already seen it and can cut to it.
• "State the price clearly." A card added without touching the pacing.

How does Vizard Agent compare to doing it yourself?

By hand this is opening all eight clips, scrubbing each one for the moment worth using, forgetting which clip had the good bit by the time you reach the last one, and eventually cutting from whatever you happen to remember rather than from everything you actually filmed.

Common questions

How many clips should I send? As many as you have. Vizard Agent examines all of them, and more footage means more chances at a genuinely funny moment.

Do I need to trim them first? No. Vizard Agent looks through the full length of every clip rather than at the opening.

Can it write on-screen text? Yes. The informative half usually works better as text than as narration in this format.

Can I get a serious version too? Yes, and it is worth asking. The straight cut sometimes turns out to be the stronger ad.

Will it invent a joke? Vizard Agent works from what is actually in your footage. Humour bolted on from outside is what makes these ads feel forced.

What length works best? Around thirty seconds. That is long enough for Vizard Agent to fit a couple of funny beats and one clear point about the product.

Can it add music? Yes. Vizard Agent scores it from a licensable library and matches the energy to the cut rather than the other way round.