How to use your brand typeface when the video tool does not have it
Point Vizard Agent at your website. A brand typeface bought through a subscription service is almost always already being served to your own site as a font kit, so it identifies which face you use, reads the kit for every weight, converts them into a format the render can use, and checks the letterforms up close before building anything.
What do you type into Vizard Agent?
Tell Vizard Agent that the font matters and, more importantly, where it lives. "Use our brand font" with no source attached gets you an approximation, because there is nowhere to fetch the real one from. If you know which face is for headlines and which for body copy, say so, because most brands use two.
Prompt
What does Vizard Agent actually do?
Brands buy typefaces, and the licences usually live in a design tool rather than a folder anyone can send. Meanwhile the same font is being served to every visitor of the brand's website, which is generally the shortest route to it. Every weight matters, and a missing one usually falls back silently to something else. In the session behind this article it:
- Worked on a brand job where the licensed typeface was unavailable as a file, starting by reading the site for the logo, colours and type.
- Identified which typeface the brand used and checked what it already had against that, before fetching anything.
- Found the font kit the site loads and read the kit's stylesheet to see what it contained.
- Listed every weight in the kit, then downloaded and converted them into a usable format.
- Rendered test type and inspected the letterforms up close to confirm they were right.
When does this not work well?
A licence isn't a technical question. Vizard Agent can find and use the files your own site serves, but whether your licence covers video is a matter for whoever bought it. Some faces are simply not deployed anywhere it can reach, such as fonts your site doesn't use or print-only faces. A kit may not serve every weight, and a brand font may lack your script.
Common questions
Where does it get the font from? Vizard Agent takes it from your own website, where it is already served to visitors.
What if the font is not on our site? Then send Vizard Agent the files, or it will propose a close match.
Will it get the bold as well? Yes. Vizard Agent lists every weight in the kit rather than one.