How to make a claymation ad
Tell Vizard Agent you want a claymation ad and give it your offer. Vizard Agent researches your business, reads your site to establish which facts it can quote, builds one clay character, casts a voice, and generates every talking shot against that character so the figure stays the same throughout.
What is the short version?
Claymation reads as handmade, which is exactly why it stands out in a feed full of polished footage and talking heads. The whole difficulty is consistency: a clay figure that changes shape between shots destroys the effect immediately.
- Go to Vizard Agent and say you want a claymation ad.
- Give the offer exactly as it stands.
- Point at your website so the facts can be checked.
What do you need before you start?
The offer and a source of truth. Vizard Agent researches the business and reads your site to establish what it is allowed to say, so the accuracy of the ad rests on what is published rather than on what gets typed into a brief.
- The offer. Price, sessions, what is included.
- Your website. So the facts can be verified.
- Past brand images. If you have a look already.
- The character. Who the ad is fronted by.
- The length. Thirty seconds or so.
What do you type into Vizard Agent?
Say claymation rather than animation. Vizard Agent builds very differently for a clay look — a single character sheet, consistent lighting, the texture of the material — and "animated" on its own gets you something smoother and far less distinctive.
Prompt
Variants worth knowing:
- One recurring character. Reusable across future ads.
- Facts pulled from your site. Rather than typed from memory.
- A cast voice. Matched to the character rather than generic.
What does Vizard Agent actually do?
Here is the order Vizard Agent worked in on a real claymation ad for a small business. The step that keeps the finished ad honest is the sixth one: before writing a word of script, it pinned down exactly which facts it was allowed to quote.
- Checks the past project files and the workspace.
- Researches the business and pulls in its past brand images.
- Reads the business's website for what it actually says.
- Looks at the brand images and the earlier character, if there is one.
- Checks the available tools and their prices.
- Nails down the facts it can quote from what the site publishes.
- Reviews the video and image generation options and the voice choices.
- Creates the clay character and casts a voice, then reviews the character it generated.
- Records the voiceover, prepares a voice reference clip, re-encodes it when the first attempt fails, generates the first talking shot and checks it before continuing.
Step 6 is the discipline that matters in an ad. A price or a package that has changed on the website since the brief was written is a claim you cannot stand behind, and reading the live page costs one step.
What does the result look like?
A short claymation advertisement fronted by a single clay character who speaks to camera, with the offer stated as it appears on the business's own site, in a handmade style that reads as deliberate rather than as a cheaper version of live action.
The character is the reusable part. Once it exists, subsequent ads use the same figure, which is how a small business ends up with a recognisable mascot rather than a series of unrelated videos.
When does this not work well?
Claymation has a very specific appeal and an equally specific set of costs attached to it, and it suits some businesses considerably better than others. These are the trade-offs worth weighing carefully before you commit a whole campaign to the style.
- Consistency is the hard part. A figure that drifts between shots breaks the illusion.
- It reads as informal. Some categories need a serious register.
- Generation is slower. Each shot is built rather than filmed.
- Regulated claims are still claims. A clay character saying it does not soften it.
- Faces are stylised. A clay figure cannot be a specific real person.
How do you fix a result that came back wrong?
Name the shot or the claim that is wrong. Vizard Agent keeps the character sheet, the verified facts, the voice reference clip and every generated shot, so one shot can be rebuilt against the same character without regenerating the whole ad.
- "The character looks different in shot three." Regenerated against the sheet.
- "That price is out of date." Re-read from the site and the line re-voiced.
- "The voice does not suit it." Recast; the character stays.
How does Vizard Agent compare to doing it yourself?
By hand, claymation means building a figure, lighting a set and shooting frame by frame — which is why almost nobody makes claymation ads for a local business. The alternative most people reach for is another talking-head video.
| By hand | Vizard Agent | |
|---|---|---|
| The character | Sculpt and light it | Generated once, reused across shots |
| Consistency | Physically the same model | A character sheet every shot follows |
| The facts | Typed from the brief | Read off your live website |
| Time | Days per thirty seconds | One session |
Common questions
Why claymation rather than ordinary animation? Because it looks handmade. Vizard Agent builds it as a distinct style rather than smoothed animation.
Will the character stay the same? Yes. Vizard Agent builds a character sheet first and generates every shot against it.
Where do the facts come from? Your website. Vizard Agent reads it and quotes only what is genuinely published there.
Can I reuse the character? Yes, and you should. Vizard Agent reuses the character sheet so a mascot accumulates.
Can it look like a real person? No, and Vizard Agent will not attempt it. A clay figure is a stylised character, not a likeness.
Is claymation right for my business? It reads as warm and informal. Vizard Agent will say if your category needs a graver register.
Who is responsible for the claims? You are. A clay character stating a price is making the same claim your website makes.
How long should the ad run? Around thirty seconds. Vizard Agent fits the offer in while the style is still charming.
Can it front a series? Yes. Vizard Agent reusing one character across several ads is where the approach pays off.
How many shots does a thirty-second ad need? Six or seven, usually. Vizard Agent generates each one separately against the character sheet, so the count is a cost as much as a creative decision.
Does the character need to be a person? No. Vizard Agent builds objects, animals and mascots in the same clay style, and a non-human character sidesteps the uncanny territory that stylised human faces sometimes wander into.
Why does the style matter for a small business? Because a local business advertising next to national brands loses a polish contest and wins a character one. Vizard Agent builds the clay look precisely because it does not read as a smaller version of somebody else's advertisement.
Does Vizard Agent check the shots? Yes. It reviews each generated shot against the character before continuing.