How to make a fitness campaign video for older adults
Give Vizard Agent the campaign message and the audience. Vizard Agent researches your brand, tests narrators in the target language and listens back before recording, generates every shot of people the campaign needs, and builds a white version of your logo for the frames where the dark one would disappear.
What do you type into Vizard Agent?
Write the message the way you would say it to the audience. Vizard Agent takes the register from your own phrasing and casts the narration to match, which matters more here than in most formats because the wrong tone reads as condescension immediately. Be specific about the audience too, because it decides who appears on screen.
Prompt
What does Vizard Agent actually do?
A campaign aimed at older adults fails on casting more often than on message. Stock fitness footage is overwhelmingly young, so Vizard Agent generates the people deliberately. It also tests the narration rather than assuming it, because a voice in the wrong register is patronising, and that's audible in ten seconds. In the session behind this article it:
- Looked up the brand, read its website for the details to get right and reviewed the supplied logo.
- Tested two narrators in the target language, listened back and compared them before recording the full script.
- Generated the first four shots as images and reviewed them as a sheet, then generated and reviewed the complete set before animating.
- Recorded the narration and generated the video shots, a group image, the music, a white version of the logo, the text graphics and a closing card.
- Reviewed the overlay text on frame, rebuilt the headline in the target language, measured the audio levels, fixed the mix and the title and re-rendered.
- Delivered 62.57 seconds of vertical 1080x1920 at 30fps.
When does this not work well?
Health and fitness messaging aimed at older adults carries a real responsibility. Exercise advice can be medical advice, and what a campaign may recommend is regulated in many places. Generated people aren't participants, so don't present them as real members or testimonials, and check the generated cast actually looks like your audience. Encouraging and patronising are separated by a few words.
Common questions
Do I need footage of real members? No, and you shouldn't use it without their consent. Vizard Agent generates the shots instead.
Will the people look like our audience? They will if you describe the audience specifically. Check the set Vizard Agent generates and correct it if not.
Will the logo work on every frame? Vizard Agent builds a white version for the darker frames rather than forcing one file everywhere.