How to make an introduction video for an organisation
Give Vizard Agent your organisation's website and say who the film is for. Vizard Agent reads the site, downloads its images, extracts the brand colours directly out of those images, pulls the site's own text for the script, and builds an introduction film from material the organisation already publishes.
What do you type into Vizard Agent?
Give the link and the audience, then let Vizard Agent gather. A long written brief mostly restates what the site already says, and the site is a better source because Vizard Agent reads the published words rather than your recollection of them. Do name anything mandatory or off limits, such as an old logo still on the site.
Prompt
What does Vizard Agent actually do?
Every institution already has its story written down and its photographs taken, on the website. What is missing is somebody to collect it all, decide what matters and put it in order. The first third of the run is that collection: Vizard Agent does not ask for assets, it takes what is already published. In the session behind this article it:
- Read the organisation's website and searched for background on the institution beyond it.
- Downloaded the site's HTML, listed the images it referenced, downloaded them and extracted the brand colours directly out of them.
- Built a contact sheet of the site's images to judge them as a set and see what photography actually existed.
- Loaded its explainer guidance and listed the asset capabilities and their prices before planning the build.
- Extracted the site's text for the script and delivered a wide film of 125.0 seconds (1920x1080, 25fps).
When does this not work well?
Everything here is downstream of what the organisation has already published, and a website is often older than anyone inside the organisation realises. Old photography makes an old film, a thin website gives a thin film, and stale facts on the site get repeated. Photographs of people carry consent questions, and "inspiring" can tip into sounding like an advertisement.
Common questions
Does it need me to send assets? No, if the site is public. Send Vizard Agent anything important that is not published there, especially recent photography.
Will it use our brand colours? Yes. Vizard Agent extracts them from the images on the site, and you can also state them directly.
Can it read pages behind a login? No. Vizard Agent reads what an ordinary visitor can read, so anything behind a portal has to be uploaded directly.