How to make a luxury cinematic promo from a scene-by-scene brief

Last updated 2026-08-16 · 6 min read

What is the short version?

If you have already written the film — scene one, zero to six seconds, this shot, this line — then the remaining work is sourcing and assembly. That is exactly the work that costs money and takes weeks, and it is entirely mechanical once the brief exists.

1. Go to Vizard Agent and paste the brief, timings and all.
2. Say the colour palette, the mood and any brands whose style you are aiming at.
3. Say the total length and the shape.

What do you need before you start?

The brief. Vizard Agent treats a written scene list as a set of constraints rather than as inspiration, so the more precisely you have specified the shots and their timings, the closer the delivered film will be to the one in your head.

• The scene list. Numbered, with timings. "Scene 03, 0:12–0:18, wide shot of the lobby at dusk."
• The palette. Gold and navy, warm and pale, high contrast. Say it plainly.
• The reference register. Naming the kind of brand film you mean is legitimate and useful shorthand.
• The music direction. Piano and strings, building. This is half the emotional effect.
• Any of your own footage. Vizard Agent uses yours before sourcing anything.

What do you type into Vizard Agent?

Paste the brief as written. There is no need to rewrite it into a prompt — Vizard Agent reads a production document as a document, and the scene numbers and timings in it are used as the timeline they were meant to be.

Prompt

Variants worth knowing:

• Partial briefs work. Half a scene list and a mood is enough; Vizard Agent fills the rest and you correct it.
• Your own footage where you have it. Say which scenes are covered and which need sourcing.
• A vertical cut as well. Ask for both and the second is re-framed rather than cropped.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real cinematic promo. Notice that it does not pick music by name — it downloads candidates and analyses each one's instrumentation and dynamics before deciding which suits the build your brief describes.

1. Checks the workspace and the available asset capabilities.
2. Reads how the stock search and music tools work before using them.
3. Searches the library for tracks matching your musical direction.
4. Downloads both candidates to evaluate them properly.
5. Sorts out the local filenames so the two tracks do not overwrite each other.
6. Analyses the first track's instrumentation and energy build.
7. Analyses the second and compares their structure and dynamics.
8. Searches the stock library scene by scene against your written shot list.
9. Downloads the clips in batches and continues until every scene in the brief has footage.

Steps 6 and 7 are the ones that matter for this format. A cinematic promo lives on the music's build, and Vizard Agent chose the track by analysing where each one rises rather than by reading its title.

What does the result look like?

From the run this page is written from, probed on the delivered file: 1920x1080, H.264, 25fps, 62.08 seconds, AAC audio. Wide and just over a minute, matching the brief's stated duration, assembled scene by scene from sourced footage with the chosen score underneath.

Ask for a revised version with a new brief and Vizard Agent reuses the footage that still applies rather than re-sourcing every scene.

A sixty-second film at these timings is eight or nine shots. Each one is on screen for about seven seconds, which is long enough to register a place and far too short to explain anything — which is why the music does most of the work.

It is not instant, and this category was not separately measured. Comparable work runs a median of 28 to 38 minutes end to end. Across all projects the median cost by tier is Flash 47, Pro 55, Max 242, Ultra 263 credits.

When does this not work well?

Everything visual here comes from a stock library, which is both why this is possible in an afternoon and the format's main limitation. Vizard Agent searches carefully and per scene, and stock footage is footage other people can also licence.

• Stock does not show your building. A luxury lobby is not your lobby. For anything place-specific, film it.
• Faces in stock are not your staff. Fine for a mood film and wrong for anything that implies these are your people.
• Rival brands may use the same clips. It is the nature of a library. Your own footage is the only real differentiator.
• A brief can over-specify. Nine scenes in sixty seconds gives each under seven seconds; some briefs need trimming rather than fitting.
• Naming a hotel chain sets a register, not a licence. Aim at that quality; do not imply an association.

How do you fix a result that came back wrong?

Point at the scene number. Vizard Agent keeps the brief, the analysed music candidates and every downloaded clip, so replacing scene four means one new search, and switching to the other track re-times the cut without re-sourcing anything.

• "Scene four is the wrong shot." A fresh search for that scene only.
• "Use the other music track." Already analysed; the cut is re-timed to its build.
• "Hold scene one longer." A timing change against the same brief.

How does Vizard Agent compare to doing it yourself?

By hand this is a producer's week: source nine scenes, licence every clip, licence a track, grade, assemble and then revise it all when the client changes one scene. The brief was the creative work; everything after it is procurement, and procurement is what the invoice is actually for.

Common questions

Do I need to write a full brief? No, though a detailed one gets you much closer. Vizard Agent fills gaps and you correct from there.

Can it use my own footage? Yes, and it should. Say which scenes you have covered and Vizard Agent sources only the rest.

Will it follow my timings exactly? It treats them as the timeline. Say if a scene needs more room than the brief allowed.

Can it match a specific colour palette? Yes. Name the colours and Vizard Agent grades and titles to them.

Is the stock footage licensed? Vizard Agent sources from licensable libraries rather than pulling clips from the web.

Can I get a vertical version? Yes. Vizard Agent re-frames each scene rather than cropping the wide cut.

Can it work from a brief with no timings? Yes. Vizard Agent proposes the timings itself and you adjust them scene by scene afterwards.

Can it add a voiceover to the brief's lines? Yes. If your scene list includes narration, Vizard Agent casts a voice and reads them.

How many scenes fit in a minute? Eight or nine at most. Beyond that no shot gets long enough to register.