How to plan three months of videos from footage you already have
Tell Vizard Agent to review all the footage before it plans anything. A three-month plan written from the brief is a wish list; a plan written after watching six interviews and five photos is a schedule of videos that can actually be cut from what is already on the drive.
What do you type into Vizard Agent?
Say "before creating anything". It is the difference between a plan built on what exists and a plan built on what a marketing template says a flooring retailer should post, which is where most content calendars come from. Asking Vizard Agent what is missing as well turns the plan into a shot list.
Prompt
What does Vizard Agent actually do?
Every step before the plan itself is inventory work, and it is the reason the schedule can be delivered rather than merely admired. A thirty-minute interview does not contain thirty posts. It contains however many complete thoughts stand up without the question, and that number is usually smaller than anyone hopes. In the session behind this article it:
- Collected the six videos and five photos, checked their lengths and framing, and matched each photo to a source reference list so it could be cited later.
- Reviewed the full conversations, retakes and natural humour included, inspecting frames from each interview in turn and from the showroom clip.
- Separated the interviews into complete thoughts and checked which ones stood alone without the question.
- Screened out unsupported promises in the remaining footage, the step a template plan never does.
- Checked the longer interview for practical homeowner questions and verified the exact wording before writing any hooks.
- Reviewed the rest for personal preferences and qualifications that add credibility.
When does this not work well?
Some libraries cannot carry a quarter. If the footage is one event, one room or one speaker, the plan becomes repetitive by week four however it is arranged, and the honest answer is to film more before planning more. No product footage, dated prices or staff, and unusable audio all limit the selection too.
Common questions
How much footage do I need for three months? Less than you think, if it is varied. Vizard Agent will say if it is too thin.
Does it check what we claim? Yes. Vizard Agent screens for unsupported promises and flags them to you.
Can it keep our sense of humour? Only if it is in the footage. Vizard Agent will not invent a personality.