How to plan three months of videos from footage you already have

Last updated 2026-09-22 · 8 min read

What is the short version?

You have a folder of interviews, showroom clips and photographs, and a business that needs to post consistently for months. Writing the plan is not the hard part; knowing what the material can actually carry is, and that is what Vizard Agent establishes first.

1. Tell Vizard Agent to review everything before planning.
2. Describe the brand voice in plain terms.
3. Ask what is missing as well as what is possible.

What do you need before you start?

Everything you have, and an honest description of the business. Vizard Agent works from the material rather than from an idea of the material, so the retakes, the half-finished answers and the phone photos are all worth including.

• All the footage. Interviews, walkarounds, offcuts.
• The photos. They fill gaps the video cannot.
• The business. What it sells, where, to whom.
• The voice. Local and candid, or polished and corporate.
• The cadence. How often you can realistically post.

What do you type into Vizard Agent?

Say "before creating anything". It is the difference between a plan built on what exists and a plan built on what a marketing template says a flooring retailer should post, which is where most content calendars come from.

Prompt

Variants worth knowing:

• "Before creating anything." Review first, plan second.
• "Where the footage supports it." Stops invented personality.
• "Tell me what I am missing." Turns the plan into a shot list.

What does Vizard Agent actually do?

Here is the Vizard Agent sequence on a three-month plan for a local retailer with six videos and five photographs to work from. Every step before the plan itself is inventory work, and it is the reason the resulting schedule can be delivered rather than merely admired.

1. Reviews every attached photo for usable content.
2. Collects the six videos and five photos and checks their lengths and framing.
3. Reviews the full conversations including retakes and natural humour.
4. Inspects frames from each interview in turn, and the showroom clip.
5. Matches the photos to a source reference list so each asset can be cited later.
6. Reads the complete review and the transcripts to select self-contained moments.
7. Separates the interviews into complete thoughts and checks what stands alone without the question.
8. Evaluates the team conversations for advice and humour that fit the brand.
9. Screens out unsupported promises in the remaining footage.
10. Checks the longer interview for practical homeowner questions.
11. Verifies the exact wording before writing any hooks.
12. Reviews the rest for personal preferences and qualifications that add credibility.

Step nine is the one a template plan never does. Somebody says "we always beat any price" in a retake, and a plan that scheduled that clip for week three has committed the business to a claim nobody checked.

Step seven is what makes the plan realistic. A thirty-minute interview does not contain thirty posts; it contains however many complete thoughts stand up without the question, and that number is usually smaller than anyone hopes.

Step eleven matters because hooks get written from memory. Checking the exact wording before writing the hook stops a plan full of posts built on a sentence that was not quite said.

What does the result look like?

A plan that names, for every slot in the calendar, which source clip it comes from and what that clip actually says — plus a list from Vizard Agent of everything the footage cannot support, which becomes the shot list for your next filming day.

When does this not work well?

Some libraries cannot carry a quarter. If the footage is one event, one room or one speaker, the plan becomes repetitive by week four however it is arranged, and the honest answer is to film more before planning more.

• One event only. Everything looks the same by week three.
• A single speaker. The feed becomes one person's opinions.
• No product footage. Talking about it is not showing it.
• Old material. Prices, stock and staff all date.
• No transcripts possible. Unusable audio limits the selection.

How do you fix a result that came back wrong?

Say which slot in the plan is wrong and why it is wrong. Vizard Agent can swap that post for another moment from the same review without rebuilding the rest of the schedule, because the underlying inventory of material has not changed.

• "That clip makes a claim we cannot back." It is dropped and replaced.
• "Too many talking heads in a row." The order is rebalanced across the weeks.
• "We cannot post that often." The cadence is reduced and the plan re-spread.
• "What else could we film?" The gaps list is expanded into a shot list.

How does Vizard Agent compare to doing it yourself?

By hand the plan is written first because it is the easy part, and then the footage refuses to supply half of it. The review is a day of watching your own interviews, which is the least appealing task in marketing and the one that makes the plan real.

Common questions

How much footage do I need for three months? Less than you think, if it is varied. Vizard Agent will say if it is too thin.

Can it make the videos too? Yes. The plan is the first step and Vizard Agent can cut each post from it.

Will it use my photos? Yes, and Vizard Agent uses them where video cannot cover the point.

Can it keep our sense of humour? Only if it is in the footage — Vizard Agent will not invent a personality.

What about seasonal posts? Tell Vizard Agent the dates and it plans around them.

Can it plan for two locations? Yes, and it will balance the coverage between them.

What if a member of staff leaves? Tell Vizard Agent and those posts are dropped from the plan.

Does it check what we claim? It screens for unsupported promises and flags them to you.

Can it write the captions too? Yes, from the same verified wording.

How often should we post? Whatever you can sustain. Vizard Agent spreads the material to fit.

Can it tell us what to film next? That is the gaps list, and it is the most useful part of the plan.

Will every post be an interview clip? No. Vizard Agent mixes showroom footage, photos and voiceover.

Can we approve the plan before anything is cut? Yes, and it is much cheaper to change at that stage.

What if we get new footage? Add it and Vizard Agent revises the plan against the new inventory.