How to use a brand banner as inspiration for a screen instead of pasting it in

Last updated 2026-09-05 · 8 min read

What is the short version?

Handing over a banner and asking for branding usually produces the banner, on screen, inside your video. That is not what anyone means by branding. The banner is a description of a visual language, and the card should be written in that language rather than quoting it.

1. Go to Vizard Agent with your logo and a banner.
2. Say the banner should inspire the screen, not appear in it.
3. Say which wording is already approved.

What do you need before you start?

Two or three brand assets and a sentence about what each one is for. The logo and the banner do different jobs — one is a mark that must appear exactly as drawn, the other is a mood board — and saying which is which prevents the most common wrong answer.

• The logo. To be used as drawn.
• A banner or a page. As a source of colour and imagery.
• Which screen it is for. Usually the closing card.
• The wording. And whether it is settled.
• How long the card holds. Two or three seconds is usual.

What do you type into Vizard Agent?

Use the word "inspired". It is the difference between a design job and a paste job, and it is worth saying twice — once about the banner, and once about what must not change, because those two instructions protect different things.

Prompt

Variants worth knowing:

• "Inspired by, not shown." The instruction that changes the output.
• "The logo as drawn." A mark is not a mood board.
• "Do not change the wording." Protects what is settled.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real thirty-second product trailer whose closing card had to carry the client's branding. The first attempt is the literal reading; the useful part is what happens after that.

1. Inspects the supplied logo to match the card's branding accurately.
2. Inspects the banner for its colours and its imagery before revising anything.
3. Builds a branded card and replaces only the trailer's ending.
4. Rebuilds it with the correct asset roles once logo and banner are distinguished.
5. Confirms the music stays continuous across the replaced ending.
6. Inspects the card at full resolution to check the small line is readable.
7. Creates a lighter, more editorial card inspired by the banner rather than showing it.
8. Refines the crops and the typography into a clean, spacious end card.
9. Verifies the exact wording and spacing at full size again.
10. Rebuilds only the final card when a new logo arrives, wording untouched.
11. Confirms the layout with the logo above the unchanged text.
12. Uploads and checks the delivered copy for the transition and the wording.

Step six is a habit worth stealing. A contact sheet shows that a line of text is present; it does not show whether a website address is legible at the size it will actually be watched, and those are different questions with different answers.

Step seven is where the job turns. Taking crops and colours out of the banner and rebuilding the card around them produces something that belongs to the same family as the banner without being a photograph of it — which is what "use our branding" meant all along.

What does the result look like?

A closing card that looks like it came from the same designer as your banner: the same palette, the same kind of imagery, the same typographic weight, with your logo placed as a mark and your approved wording set exactly as you wrote it.

Nobody looking at it can tell which asset it was derived from, which is the point.

When does this not work well?

Inspiration needs something to be inspired by. A banner that is mostly a photograph, or a brand with no consistent palette, gives Vizard Agent very little to extract, and the honest result is a clean card rather than a branded one.

• A photographic banner. There is no design language to read.
• No consistent brand. Two assets pointing different ways.
• Strict brand rules. Send the guidelines, not just examples.
• Tiny logos. A low-resolution mark cannot be placed cleanly.
• Legal wording. Say it is fixed; it must not be redesigned.

How do you fix a result that came back wrong?

Say what is wrong with the card rather than describing a new one. Vizard Agent keeps the palette and crops it read from your assets, so a note like "the imagery is cluttered" rebuilds that card while the rest of the video stays exactly where it is.

• "You just pasted the banner." Rebuilt as a card in its style.
• "Remove those images." Card simplified, logo and text kept.
• "The web address is too small." Checked and set at full resolution.
• "The text changed." Restored word for word from your version.

How does Vizard Agent compare to doing it yourself?

The quick version drops the banner onto the last three seconds, which reads as an advert stuck onto an advert. The careful version means sampling colours, re-cropping the artwork and setting type — and then actually checking the small print at full size, which is the step most often skipped.

Common questions

Will it copy my banner exactly? Not if you say inspired. Vizard Agent designs in its style instead.

Can it take colours from a web page? Yes. Point Vizard Agent at the page and it samples them.

Where does the logo go? Wherever you say. Vizard Agent places it as a mark, unaltered.

Can it keep my wording untouched? Yes, and say so explicitly. Vizard Agent will not rewrite it.

Does the whole video get rebuilt? No. Vizard Agent replaces just the card.

Will the music jump at the join? No. Vizard Agent checks the audio stays continuous.

Can I see it at full size first? Yes. Ask Vizard Agent for the full-resolution card.

What if the card feels cluttered? Say so. Vizard Agent rebuilds it with more space.

Can it use several brand assets? Yes. Tell Vizard Agent the role each one plays.

What about brand guidelines? Send them. Vizard Agent follows stated rules over inferred ones.

Can it match a typeface? Yes, if the font is available or can be sourced.

How long should the card hold? Two to three seconds. Vizard Agent will extend it if you ask.

Can it do an opening card the same way? Yes. The same reading of the assets applies.

Why does "inspired by" work better than sending the file? Because a file is content and a style is a set of decisions, and only one of the two can be applied to a screen you have not designed yet.