How to make a brand film for a B2B software company
Give Vizard Agent your demo recording and describe what the product does. Vizard Agent transcribes the demo, maps where each part of the workflow appears in it, pulls the best screen for every stage, and builds a narrated brand film around real interface footage rather than stock abstractions.
What do you type into Vizard Agent?
Describe the product the way you would to a customer. Vizard Agent turns that description into a workflow chain it then goes looking for inside your demo, so a paragraph naming the actual stages of the process is far more useful than adjectives about the company. The claim the film makes has to come from you.
Prompt
What does Vizard Agent actually do?
Most of the job is mining the demo you already have for the seconds of interface that prove each claim, instead of using stock footage of people pointing at laptops. The graphics are then checked over the real screens, because text that reads against a dark slide disappears over a bright interface screenshot. In the session behind this article it:
- Built a contact sheet of the forty-eight-minute demo, transcribed it and mapped where each workflow module appeared across the whole recording.
- Pulled candidate screens from every stage and inspected them in groups: dashboard and inventory, quoting, shipping and invoicing, purchasing and quality.
- Sourced brand identity, stock footage, music and voice candidates, generated the narration and mapped the workflow chain against its word-level timings.
- Generated the title reveal, motion graphics and sound effects, checked each graphic as a filmstrip, and rebuilt them at full size after finding them too small.
- Rendered every shot on an exact frame grid, checked the graphics' legibility at full resolution, added dark scrims behind the text and re-composited.
- Delivered 66.2 seconds at 1920x1080, then appended a conference invitation to the finished film without rebuilding it.
When does this not work well?
A brand film built from a demo shows your product honestly, which is a strength and a constraint. Vizard Agent works from what your interface looked like on the day the demo was recorded, and anything not in that recording can't appear in the film. Screenshots date after a redesign, and customer data may be on screen, so check the demo first.
Common questions
How long can the demo recording be? Forty-eight minutes on this run, and longer is better. Vizard Agent maps it rather than watching it end to end.
Does it need a script? No. Vizard Agent writes the narration from your description of what the product does.
Can we add a scene later? Yes. Vizard Agent appended a conference invitation to the finished film here without rebuilding it.