How to make a promo video from your website

Last updated 2026-08-16 · 5 min read

What is the short version?

Most promo videos for a site end up made of stock, because gathering your own assets is the boring part. It is also the part that decides whether the video looks like yours or like an advert for a company that could be anyone. Handing over a URL skips the gathering entirely.

1. Go to Vizard Agent and give it your website address.
2. Say what you want viewers to do after watching.
3. Say the feed, the length, and anything that must appear.

What do you need before you start?

A live URL and a goal. Vizard Agent will do the research from the link — the brand, the tone, the other channels you run — so the thing it genuinely needs from you is what the video is supposed to achieve, since a video aimed at subscriptions is paced differently from one aimed at sign-ups.

• The website address. A live page rather than a description of it. Vizard Agent reads what is actually published.
• The goal. Views, subscribers, traffic to a specific page. This decides the ending more than anything else.
• The feed. Vertical for Instagram and TikTok; say if you want a wide version as well.
• Any other accounts. Your YouTube channel, your shop. Vizard Agent will find them, and naming them is faster.
• Anything off limits. A page you do not want featured, an old logo still on the site, a product being discontinued.

What do you type into Vizard Agent?

Give the link and the goal in one sentence. Vizard Agent works out the brand, the palette and the available material from the site itself, so a long brief mostly repeats what it is about to read — the goal is the part it cannot infer.

Prompt

Variants worth knowing:

• Use my existing videos. Say so explicitly if you want Vizard Agent to prefer your published footage over anything generated.
• One page, not the whole site. "Promote this product page specifically" narrows the research usefully.
• A set for a campaign. Ask for three variations aimed at different goals, built from the same gathered material.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real promo built from a URL. The striking thing is how much of it is retrieval: it does not stop at reading the homepage, it goes into the page source to find the assets the site is actually using.

1. Looks at the website to understand the brand.
2. Searches for the brand and its YouTube channel beyond the site itself.
3. Checks that channel and the brand's story for the register to write in.
4. Pulls the site's songs, images and links from the pages it can read.
5. Checks which asset tools are available before deciding what needs generating.
6. Finds the channel's actual videos rather than describing them.
7. Fetches the raw page source to find real video links the rendered page hides.
8. Crawls the individual pages for more videos and images.
9. Downloads the real videos and builds the promo from them.

Step 7 is the one worth knowing about. Plenty of sites embed video in a way that a casual read misses, and Vizard Agent went into the source to find the files rather than settling for a screenshot.

What does the result look like?

From the run this page is written from, probed on the delivered file: 1080x1920, H.264, 30fps, 29.61 seconds, AAC audio. Vertical and just under thirty seconds, which is the shape Instagram wants and short enough to be watched to the end.

Ask for a wide version or a shorter cut in the same conversation and Vizard Agent works from the material it has already gathered, so the second version costs a fraction of the first.

It is not instant, and this category was not separately measured. Comparable work runs a median of 28 to 38 minutes end to end. Across all projects the median cost by tier is Flash 47, Pro 55, Max 242, Ultra 263 credits.

When does this not work well?

Everything here depends on what your site actually publishes. Vizard Agent can only use material it can reach, and a site built to look good in a browser is not always a site that gives up its assets easily.

• A thin site gives a thin video. If the page is a logo and three sentences, there is very little for Vizard Agent to build from, and the result will lean on generated material.
• Content behind a login or a paywall is invisible. Vizard Agent reads what a visitor can read.
• Heavily scripted pages can hide their assets. Vizard Agent digs into the source, and some sites still do not expose their video files at all. Upload them if the promo depends on them.
• An outdated site produces an outdated video. Vizard Agent believes what is published. Old prices, retired products and last year's logo will all be treated as current.
• Claims on your site become claims in your video. Anything the promo repeats is still your statement, whoever assembled it.

How do you fix a result that came back wrong?

Say what to use or avoid. Vizard Agent keeps everything it downloaded and the reading it made of your brand, so a correction re-cuts from assets it already has rather than crawling the site again, which is the slow part of this job.

• "Use the second video, not the first." Both were already downloaded.
• "Do not feature that product." A re-cut excluding it.
• "The tone is too corporate." Rewritten against the same brand research.

How does Vizard Agent compare to doing it yourself?

By hand this is an afternoon of collecting: screenshots of your own site, downloads of your own videos, your logo in the right format, then an edit. The absurd part is that all of it is your material and gathering it still takes the afternoon.

Common questions

Does it need me to upload anything? No, if the site is public. Upload material anyway if something important is not published there.

Will it use my real videos or generate new ones? It prefers yours, and it will go and find them. Say "use my existing videos" if you want that made explicit.

Can it promote one page rather than the whole site? Yes, and it is worth doing. A narrower brief gives a sharper video.

How long does it take? This category was not separately measured. Comparable work runs a median of 28 to 38 minutes end to end, and a promo built by crawling a site sits at the longer end because the gathering happens before any editing.

Can I get versions for different platforms? Yes. Ask for them together and Vizard Agent builds each from the same gathered material.