How to make a sponsor advert using a company's own website branding

Last updated 2026-08-23 · 6 min read

What is the short version?

A sponsor advert has to look like it came from the sponsor, and most of the material for that is sitting on their website: the logo, the colours, the way they describe themselves. Reading the site is faster and more accurate than asking for a brand pack.

1. Go to Vizard Agent and give it the sponsor's website.
2. Say what they sponsor and what the advert should say.
3. Say the length, the shape and any brand colours you know.

What do you need before you start?

The website and the placement. Vizard Agent reads the site, pulls the logo and builds the graphics from it, so a URL is genuinely enough to begin, and naming the show or slot is what gives the advert its opening and closing lines.

• The website. Vizard Agent reads it and downloads the logo files.
• The sponsorship. Which show, which slot, which audience.
• Brand colours. If you have them; otherwise they come from the site.
• The length. Sixty seconds is the standard read for this.
• The market. It decides the accent of the voice.

What do you type into Vizard Agent?

Give the URL and let it read. Vizard Agent will go through the site for the product description, the positioning and the assets, so the useful additions to your instruction are the placement and the length rather than a description of the company.

Prompt

Variants worth knowing:

• A specific accent. British, American, regional. It changes the whole read.
• A stat card. A counting figure earns attention in a sponsor slot.
• Brand-coloured captions. They tie the advert to the sponsor visually.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real sponsor advert. The notable stretch is in the middle, where the first narration was rebuilt entirely because a better voice was found and tested against the hook line first.

1. Reads the sponsor's website for the product and brand information.
2. Finds and downloads the logo files from the site, then looks at them.
3. Tests the narrator's pace and searches stock footage for the scenes it needs.
4. Reviews two batches of stock candidates as preview sheets before choosing.
5. Generates the voiceover, the music and all the brand motion graphics at once, then regenerates the two cards that failed.
6. Reads the word timings and maps the narration to plan the cut points.
7. Generates brand-coloured animated captions and measures voice and music loudness before mixing.
8. Profiles the music track's energy over time and rebuilds the bed so the ending actually swells.
9. Searches for better voices, records the hook line in four candidates, rebuilds the entire cut on the chosen one, then measures where the card text sits and re-burns the captions in a collision-free layout.

Step 9 has the detail worth copying. Captions and animated cards both want the lower third, and Vizard Agent measured where the card text landed rather than guessing at a safe margin.

What does the result look like?

From the run this page is written from, probed on the delivered file: 1080x1920, H.264, 30fps, 60.0 seconds, AAC audio. Vertical, exactly sixty seconds, narrated by a chosen voice over sourced footage, with the sponsor's real logo, brand-coloured graphics and captions placed clear of the cards.

Landing on sixty seconds exactly matters in a sponsor slot more than anywhere else, because the slot is sold by duration. Vizard Agent built the cut against the narration timing rather than trimming to fit at the end.

When does this not work well?

Vizard Agent reads a public website accurately and it is still not the sponsor's own marketing department. What the advert ends up claiming, and whether you are actually cleared to make it on their behalf, are decisions that sit entirely with you.

• Website copy is not approved ad copy. Check the claims before the advert runs.
• A logo found on a site may not be the right one. Ask the sponsor for a clean file if it matters.
• Brand colours from a page are approximations. Supply the exact values if you have them.
• Sponsorship claims are contractual. What you may say about the relationship is in the agreement.
• Stock footage is generic by nature. It suggests the sector rather than showing the sponsor.

How do you fix a result that came back wrong?

Say which element is wrong. Vizard Agent keeps the site content it read, the downloaded logo files, every voice candidate it recorded, the word timings and the card measurements, so changing the read or the wording is a rebuild against material it already holds.

• "The voice is wrong for this market." Another candidate, already recorded on the hook line.
• "Change the closing line." Re-recorded and spliced, with the captions and mix rebuilt around it.
• "The captions overlap the stat card." Re-burned against the measured card position.

How does Vizard Agent compare to doing it yourself?

By hand this is emailing the sponsor for their assets, waiting a week for a reply, booking a voice, discovering that the read is wrong, and then re-burning your captions three times because they keep landing on top of the graphics.

Common questions

Does this work for any sponsor? Yes, wherever the company has a public site. The website is doing the work of a brand pack: Vizard Agent reads the product description, the positioning and the tone off it, and downloads the logo files directly rather than working from a screenshot.

Is a URL really enough? Yes. Vizard Agent reads the site for the product, the positioning and the assets.

Will it get the real logo? It downloads what is on the site. Supply a clean file if the version there is poor.

Can I choose the accent? Yes. Vizard Agent searches voices by market and tests them on the hook line.

Does it hit exactly sixty seconds? Yes. The cut is built against the narration timing to land on the slot length.

Can the captions match the brand? Yes, in the brand colours, placed clear of the animated cards.

Can I change the ending later? Yes. Vizard Agent re-records the line and splices it, rebuilding the captions and mix around it.

Does Vizard Agent check the finished cut? Yes. It reviews the full render frame by frame, measures the balance and re-burns the captions when they collide with anything.

Does it use stock footage? Yes, reviewed as preview sheets across more than one search before anything is chosen.