How to make an explainer ad for an insurance product
Tell Vizard Agent the product, the company and what it covers. Vizard Agent looks the company up to ground the claims, pulls its real brand colours for the on-screen text, tests a single cloned narration line before committing, then builds the ad around a voiceover that explains one thing clearly.
What do you type into Vizard Agent?
Give the claim as a quote. Vizard Agent will use your exact wording in the narration and on screen rather than paraphrasing it. That matters more here than in almost any other category of ad, because a rewritten sentence is a different promise and compliance treats it as one. Add any required disclosure too.
Prompt
What does Vizard Agent actually do?
Insurance advertising fails by saying nothing at all or by saying something compliance will not sign off. The version that works explains one covered thing in plain language and looks like it came from the company whose name is on it. Vizard Agent also tests the voice on one line before generating the whole read. In the session behind this article it:
- Searched for the partner company named in the brief, then read its site and a second source to check the product description.
- Pulled the company's brand colours for the on-screen text.
- Wrote the script around the approved message, then tested a single cloned narration line and listened back before committing.
- Generated the full voiceover once the voice was confirmed, then the visuals, with the text in the brand colours and cuts on the narration's own timing.
- Delivered a 30.63-second vertical explainer (1080x1920, 30fps) with the approved sentence in both the narration and the on-screen text.
When does this not work well?
Insurance is a regulated category and Vizard Agent is not a compliance reviewer. It uses the wording you give it faithfully and places the disclosures you supply, but it cannot tell you whether any of that is approved for your market. It reads the company's public pages and does not confirm policy terms, and a cloned voice needs permission.
Common questions
Will it invent claims about the product? Vizard Agent uses your wording. Give the approved sentence and that is what appears.
Can it match the insurer's brand colours? Yes. Vizard Agent pulls them from the company rather than approximating.
Can I use my own voice? Yes. Vizard Agent tests one cloned line first so you hear the read before the full narration.