How to make an explainer ad for an insurance product

Last updated 2026-08-18 · 6 min read

What is the short version?

Insurance advertising fails in one of two directions: it says nothing at all, or it says something that compliance will not sign off. The version that works explains one covered thing in plain language and looks like it came from the company whose name is on it.

1. Go to Vizard Agent and name the product and the company.
2. Say what it covers, in the words you are allowed to use.
3. Say the length, the shape and the tone.

What do you need before you start?

The product and the wording you are cleared to use. Vizard Agent researches the company and handles the visuals, so the part that must come from you is the claim language, because in this category the exact phrasing is a legal artefact rather than a creative choice.

• The company name. Vizard Agent looks it up and pulls the brand colours from there.
• The product. Term life, renters, small business liability.
• The covered promise. One sentence, in approved wording.
• Any required disclosure. Give it to Vizard Agent and it goes on screen.
• The length. Thirty seconds for social, sixty if there is more to explain.

What do you type into Vizard Agent?

Give the claim as a quote. Vizard Agent will use your exact wording in the narration and on screen rather than paraphrasing it, which matters more here than in almost any other category of ad, because a rewritten sentence is a different promise and compliance treats it as one.

Prompt

Variants worth knowing:

• A specific audience. New parents, renters, freelancers. It changes the whole script.
• A cloned voice. If you have an approved voice, Vizard Agent can test it before using it.
• Disclosure on screen. Give it and Vizard Agent places it legibly rather than hiding it.

What does Vizard Agent actually do?

Here is the order Vizard Agent worked in on a real insurance explainer. The step that stands out is at the end: it did not generate a whole narration and hope, it made one line first and listened to it.

1. Checks the project history and the workspace.
2. Searches for the partner company named in the brief.
3. Reads the company's site to ground what the ad says about it.
4. Reads a second source to check the product description.
5. Pulls the company's brand colours for the on-screen text.
6. Writes the script around the approved message.
7. Tests a single cloned narration line and listens back before committing.
8. Generates the full voiceover once the voice is confirmed.
9. Generates the visuals, renders the text in the brand colours and cuts to the narration's own timing.

Step 7 is a small habit with a large payoff. A full narration in the wrong voice is a wasted generation and a wasted minute; one line first tells Vizard Agent whether the read is right while it is still cheap to change.

What does the result look like?

From the run this page is written from, probed on the delivered file: 1080x1920, H.264, 30fps, 30.63 seconds, AAC audio. Vertical, thirty seconds, a voiceover-led explainer with on-screen text in the partner company's own colours rather than a generic palette, and with the approved sentence appearing in both the narration and the text.

Thirty seconds is enough for exactly one idea. Vizard Agent paces the ad so the covered promise lands in the middle and the on-screen text repeats it, because this is a category people watch with the sound off far more often than advertisers assume.

When does this not work well?

Insurance is a regulated category and Vizard Agent is not a compliance reviewer. It will use the wording you give it faithfully and place the disclosures you supply, and it cannot tell you whether any of that is approved for the market you are advertising in.

• Claims language is regulated. What an ad may promise varies by jurisdiction and product. Give Vizard Agent approved wording.
• Disclosures are your call. Vizard Agent places what you provide and does not know what is required.
• Research is not verification. Vizard Agent reads the company's public pages; it does not confirm policy terms.
• A cloned voice needs permission. Vizard Agent will test one, and the right to use it is yours to hold.
• Generated people in a financial ad. Some markets restrict how testimonial-like imagery may be used.

How do you fix a result that came back wrong?

Correct the words. Vizard Agent keeps the script, the tested voice line, the brand colours and the shot timing, so a wording change is a re-record and a re-time against material it already has rather than a rebuild of the whole ad from the brief.

• "That phrase is not approved." Give the approved one; the narration is regenerated.
• "Add the disclosure." Placed on screen legibly for the required duration.
• "The voice is too bright." Tested again on one line before the full read.

How does Vizard Agent compare to doing it yourself?

By hand this is writing a script, sending it to compliance, booking a voice, waiting a week, discovering the read is wrong, and then rebuilding all the on-screen text after somebody finally finds the actual brand palette in an old guidelines file.

Common questions

Will it invent claims about the product? It uses your wording. Give the approved sentence and that is what appears.

Can it match the insurer's brand colours? Yes. Vizard Agent pulls them from the company rather than approximating.

Can I use my own voice? Yes. Vizard Agent tests one cloned line first so you hear the read before the full narration.

How long should an insurance explainer be? Thirty seconds for one covered idea. Sixty if the product genuinely needs it.

Does it handle disclosures? It places the text you give it. Deciding what is required is your side.

Can I get a square version too? Yes. Ask for both and they come from the same narration.

Can it name a real insurer? It uses the company you name and grounds the description on their public pages. Whether you are authorised to advertise on their behalf is your side of it.

Will there be captions? Yes if you ask, and in this category they are worth having. Vizard Agent builds them from the narration so the covered promise reads even with the sound off.

Can I reuse the script for a longer cut? Yes. Vizard Agent keeps the script and the voiceover, so a sixty-second version extends the same read rather than starting over.