How to make a motion-graphics video
Give Vizard Agent your message or your data and a style, and it returns a finished motion-graphics piece — kinetic text, animated shapes, transitions and music, with no footage involved. This is the format that normally needs After Effects and a motion designer, which is why most teams simply do not make it.
What is the short version?
Three moves, and the last one is a proofread rather than a review. Motion graphics is the one video format with no camera and no footage in it at all — everything on screen is built. That is exactly why it is expensive by hand, and why handing the building to Vizard Agent changes what is worth animating.
- Go to Vizard Agent and give it the message or the numbers.
- Name a style and a length.
- Read every word and figure on screen before it goes out.
The rest of this page is what goes into each of those, and where the approach stops working.
What do you need before you start?
Words, and a decision about style. There is no footage to prepare, which removes the usual bottleneck entirely — what replaces it is that everything on screen came from something you typed, so the text you hand Vizard Agent is the text the audience reads.
- The exact wording. Give Vizard Agent the copy you want, not a description of it. Short lines animate better than sentences.
- The numbers, if it is data. Written plainly — "Q3 revenue up 34%, from $2.1m to $2.8m". Vizard Agent animates them; it does not check them.
- A style.
clean tech,playful,bold. This one word does more work than the rest of the prompt combined. - Brand colours, if it must be on-brand. Give hex codes. "Our brand blue" means nothing to Vizard Agent.
- A length. Fifteen to thirty seconds for social, up to about ninety for something explanatory.
What do you type into Vizard Agent?
Vizard Agent ships this as a template, and the bracket at the end is not decoration. The same six words of copy come back as three genuinely different videos depending on which style you name, because the style decides the typography, the pacing and the colour before anything else is chosen.
Prompt
Three variants worth keeping:
When it is a set of numbers
When it is a single announcement
When the words carry it
What are the steps inside Vizard Agent?
Three, and the third is not optional. Vizard Agent takes the copy, chooses type and colour to match the style you named, animates the words and shapes, times everything to music and renders it for the platform you asked for — as one request, so the first time you read the copy in context it is already a finished video.
- Open the Vizard Agent chat and paste the message or the numbers with the prompt above.
- Pick the tier that matches the job. For anything published under the company's name the product recommends Max; the free Flash tier is built for quick, simple edits.
- Read every word on screen. Not the animation — the copy. A typo animated beautifully is still a typo, and this is the one format where every mistake is in large type.
What does the result look like?
A finished animated piece: type that moves with intent, shapes and transitions in the style you named, music timed to the cuts, in the aspect ratio you asked for. Vizard Agent keeps the copy and the built assets in the project, so a vertical version or a corrected figure costs a sentence rather than a rebuild.
It is not instant, and this category was not separately measured. Comparable work runs a median of 28 to 38 minutes end to end. Across all projects the median cost by tier is Flash 47, Pro 55, Max 242, Ultra 263 credits.
When does this not work well?
Motion graphics fails differently from every other format on this list. There is no footage to blame — everything on screen was generated from your words, so the failures are about accuracy, brand and how much text a screen can hold.
- Wrong numbers. Vizard Agent animates the figures you give it and has no way to check them. A wrong number in 60-point type is the worst kind of mistake this format makes.
- Too much copy. Three sentences on a screen is a document, not motion graphics. Cut the words before you send them, not after.
- Exact brand compliance. Vizard Agent will match colours you specify, but a strict brand system — licensed typeface, locked logo clearances, prescribed easing — is a design-system job.
- Your actual typeface. Ask for the closest match; do not assume a licensed font is available to Vizard Agent.
- Charts that need to be accurate. Animated bars read as illustration. If the proportions must be exact, say so and check them against the source.
- Logo animation. Upload the logo rather than describing it. Vizard Agent cannot draw a mark it has never seen.
- Long-form explanation. Past ninety seconds, kinetic text gets tiring. That is an explainer with a presenter or footage, not a motion piece.
The first one deserves repeating: nothing in this process validates a figure. The proofread is the whole review.
How do you fix a result that came back wrong?
Reply in the same Vizard Agent conversation instead of starting over. The copy and everything Vizard Agent already built are still in the project, so you are not billed again for work already done — only for what the change costs. Fixing a word is cheap; changing the style is closer to a rebuild.
| What you see | What to say next |
|---|---|
| A figure is wrong | "Churn is 1.9%, not 9.1% — fix it and leave everything else" |
| Text is on screen too briefly | "Hold each line a second longer" |
| Wrong colours | "Use #1B4DFF and white only" |
| It feels generic | "Bolder — bigger type, harder cuts, less easing" |
| Too many words per screen | "One phrase per screen, split the long lines" |
How does Vizard Agent compare to making it yourself?
The usual route is After Effects: a designer builds a composition, keyframes every element, times it to music and renders it. It is skilled work, it is billed by the day, and it is why an animated version of a simple announcement usually never gets made at all.
| Vizard Agent | After Effects and a designer | |
|---|---|---|
| Building the composition | Part of the same request | Hours of setup |
| Keyframing | Automatic | Element by element |
| Timing to music | Automatic | By hand |
| Changing a number later | A sentence | Back to the designer |
| Time to a first version | Tens of minutes | Days, once scheduled |
Neither replaces the other. Vizard Agent wins on everything routine and on the changes that arrive after delivery; a motion designer still wins when the animation itself is the idea.
Common questions
Can it use my brand colours and fonts?
Give Vizard Agent hex codes and it will use them. For typefaces, ask for the closest match and check the result — a licensed brand font is not something you should assume is available to any tool.
Can it animate my logo?
Upload the file and ask. Vizard Agent cannot draw a mark it has never seen, so describing it in words gives you something logo-shaped rather than your logo. An SVG or a transparent PNG is what you want to send.
Will the chart proportions be accurate?
Treat them as illustration unless you check. Vizard Agent builds visuals from the numbers you give it, and if the exact proportions matter — an investor deck, a regulated claim — verify them against the source before publishing.
Can I add a voiceover?
Ask for one in the same conversation. Kinetic text plus narration reads as an explainer rather than a pure motion piece, which is often the better format when there is something to actually explain.
How short is too short?
Ten seconds works for a single announcement, and under five is usually a logo sting rather than a video. The constraint is not Vizard Agent, it is how long a line of text needs to be readable.